Viscount: Circularity Made Simple

Viscount: Circularity Made Simple

We’re excited to share the next chapter in our journey. Viscount Reuse, Viscount FCC, VPS and Viscount Plastics have officially relaunched as Viscount – a simplified, modern brand that reflects who we are today and where we’re heading.

This rebrand is more than a new name and look. It marks a clear commitment to our vision: a world without single-use, and a renewed focus on creating value for customers by making circularity simple.

Why Viscount?

As our business has grown, so too has the scale and impact of the solutions we deliver. By uniting our reuse, pooling and manufacturing capabilities under one clear brand, Viscount makes it easier for customers to understand how we help them transition from single-use to reuse – seamlessly and at scale.

Viscount represents clarity, confidence and momentum. It’s a brand built for the future of circular supply chains.

What’s Changed & What Hasn’t

You’ll start to see our refreshed brand roll out across the business, including:

• A simplified brand name: Viscount
• A modernised logo and visual identity
• Updated assets across our sites and platforms
• Clear, confident messaging and vision statements

There is no customer impact as a result of this refresh. Our people, systems and service remain the same, and business continues as usual while our new look is progressively introduced. This first phase simply reinforces our commitment to sustainability and a simpler customer experience.

At Viscount, we believe circular solutions should be practical, scalable and commercially smart. Our reusable supply chain systems are designed to be better for business and the environment by:

• Unlocking real operational and cost efficiencies
• Reducing waste
• Lowering CO₂ emissions

All without adding friction or complexity. That’s what Circularity Made Simple means in practice.

Investing for Future Growth

This rebrand marks the beginning of a new phase for Viscount as an independent company, and we’re actively investing in the future to support our customers’ growth.

Key areas of investment include:

• New crate deployment into NSW
• Expanded bin washing capabilities across the East Coast
• Protein wash capabilities to support broader applications
• New folding bin solutions

These investments ensure we can continue to deliver reliable, high-quality reuse solutions while meeting increasing demand.

What’s Next

By bringing our capabilities together under one bold brand, Viscount is making it easier for businesses to move away from single-use and towards reuse with confidence.

This is just the beginning for Viscount. We’re proud of how far we’ve come and excited about what’s ahead as we continue to build a more circular future together.